Marketing can be defined as the commercial functions involved in transferring goods from producer to consumer. Marketing is not just the final transaction of receiving a check. The acts of buying supplies, renting equipment, paying labor, advertising, processing and selling are all part of a marketing plan. Marketing should begin as the first ideas for an enterprise start to bubble. Some say marketing is everything a business does, that it is the most important aspect of any business, and the only action that results in revenue.
Agricultural marketing is where the producer, the processor, the distributor and the consumer meet.
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